david nemir, phd

member, acting secretary

Dr. Nemir, co-inventor of the hardness sensor, has a PhD in Electrical Engineering from Purdue University. He is the has startup and electronic device manufacturing expertise.

juan carlos muñoz


Juan Carlos was one of four initial members of the Atlas student team that won the PDNVC business plan competition in 2014. He has a MS and BS in Electrical Engineering and currently works for GM.

Hardness sensor laboratory testing (2017)

thomas davis, phd


Dr. Davis, co-inventor of the
hardness sensor, has a wide range of research portfolio regarding membrane
processes, ion exchange, pollution control and more.

malynda cappelle, ceo

Malynda has fifteen years of experience that is focused on potable and industrial water treatment and water treatment research. She has received more than $1.3 million in funding since arriving at UTEP. Malynda led the student team that won the PDNVC business plan competition in 2014.

our management team

what we do

Atlas Regeneration Technologies, LLC is developing a hardness sensor for water softeners that will substantially reduce the amount of salt released into municipal sewer systems and the amount of water that is wasted. Our patent-pending hardness prototype was developed at The University of Texas at El Paso by Dr. Thomas A. Davis.  As the exclusive licensee, Atlas will develop the prototype into a production product and sell turnkey devices to established softener systems manufacturers. We have plans for expansion into other applications.

about atlas

Formed in 2014, Atlas Regeneration Technologies, LLC is a spinoff company from The University of Texas at El Paso. We are developing and commercializing the hardness sensor, which can be installed on virtually any water softener. The patented sensor will reduce water and salt consumption dramatically. The issued patent (US 9,778,299) detect a change in resistance of an ion-exchange material in a continuous configuration. The resistance is measured using solid-state electronics.

Hard water is a global problem. Consumers can and do benefit from using soft water because softening reduces detergent usage in both household and industrial settings. In addition, softening reduces scale buildup on heat transfer surfaces that can lead to increased energy consumption and premature failure of water heaters and boilers. In spite of their benefits, conventional water softeners have a drawback—they require salt for regeneration. Current softeners use excessive amounts of salt, which typically is released into municipal sewer systems and ultimately into rivers and water systems. In some cases, water softeners are banned by communities or their use is restricted by requiring high efficiency systems.


  • Hardness Sensor - Residential
  • Hardness Sensor - Industrial

Our mission

Our mission is to provide easy-to-use, cost-effective devices for the detection of hardness in water. Our company strives to reduce end-user cost, reduce the amount of salt released into the environment and reduce the amount of water wasted during regeneration.

about our company